Archive for February, 2010
How Google Took the Work Out of Selling Advertising
New York Times
Published: Sunday, June 13, 2004 at 4:44 a.m.
WHEN the computer age began, some people warned that the rise of word-processing systems would mean the decline of skillful writing. The idea was that computers would make writing so automatic and easy – yeah, sure -that fine points of thought and language would be buffed away, leaving depersonalized, machinelike prose.
In retrospect, there was nothing to worry about. Books, articles and lectures are now as good, and bad, as they have ever been. One area that technology has obviously changed is personal communication, through e-mail and instant messaging. But there, its main effect has been positive, in reviving what had been the moribund idea that people, even teenagers, could stay in touch through written as well as spoken words.
Tags: adsense, google advertising, google selling advertising, selling advertising
